Noticias de Hoy

OK  so recently there was a Google PR Update and you may or may not have noticed that a majority of sites that buy and sell links were penalized, with a loss of Page Rank and in many cases a loss of Rank in the search engines.  How ever many site that did not buy or sell links also saw a loss in PageRank but did not see a loss in Search Engine Ranking in fact some saw a loss in PR but saw a rise in Search Engine Ranking.

Basically I am going to call this long overdue Google PR Update a google crackdown.  Since it is literally impossible for google to stop all link buying and selling. most link buying and selling started getting hot after Google came out with their Page Rank Toolbar.  Many people feel even after this last update that Page Rank is one of the most important factors for ranking high in the SERPS but as this last update has shown us that is just not the case at all.

Basically Matt Cutts has spoken about this before he has said google would crackdown on these sites, that they will find you if you are buying and selling links. They even started a site for webmasters to tattle tale. Basically what google thinks and many SEO/SEM professionals is that Links should be the absolute hardest thing to come by for your site.  Basically your site should only get links from other sites because you have a great site/article what ever but they should not be so easy to come bye,  as they are right now.  where you can basically buy your way to the top of the SERPs.

You see it is making it hard for sites with real content the kind that deserves top listing to get it if they don’t want to or can’t go on a link buying spree.  What google would like is for all links to be Organic and True not paid and tainted.  Although google can not crack down on all sites that buy and sell links as many do this in a way that it makes it hard or even impossible for any program to determine.  So they are trying to discourage Link Buying because of PR for the least part by basically making PR worthless.

OK OK so some of you are getting pissed off, I mean what PR worthless.  That just can’t be after spending so much time and money to raise my PR, how could google do this to me.  Well it is true google has made PR basically worthless.  Well it is not 100% worthless but it is definitely not as near as important as it once was.

This has been said many times by many people.  Forget about your PR and worry about your traffic.  I guess what you need to think about is what do you prefer high PR or High Traffic, Sales, Memberships.  if you would like to get higher Search Engine Rankings then the only way to do this in a way that Google will definitely not Punish you is to follow the tried and true below.

1st.  Content is still king (but not just any content Original Content, Cleanly Written for Humans not search engines)

2nd.  Optimize your web-pages and content for your search terms, but don’t spam if you don’t know what your doing Learn there is info all over the web I might go into it latter here on this blog as well. if you don’t want to learn or don’t have the time you can always hire a SEO professional just make sure he knows what he is doing the good ones will probably not come cheap how ever you can always check on sites like  Script Lance  search for Search Engine Optimization or SEO and you will see plenty of projects check a few of the projects and you will see programmers who bid on these projects if they have feedback click on the feedback to see what other work they have done investigate them you will find some seem to get the job done pretty efficiently and are usually cheaper then hiring a firm.  but make sure you investigate the programmer before hiring him/her

3rd get links back the hard way asking for them , trading them or get them naturally because you have a great site or content from people who decide to link to you because they like your message/site or believe your site is helpful to there visitors or answers a question ect…

4th Update regularly no one likes a dead site one that never updates and google will not send there bots as often to slow updating or dead sites.

5th keep it clean don’t try to cheat the system pick a niche and stay with it well your getting started maybe later on you can expand if you choose. in the end the cheaters will be caught so ask yourself is it worth it.

I would like to give you an example of what link buying/selling is for google.  Think about the Presidential Candidates we all have our favorite/preferred out of the candidates that we are presented and the one that wins should be the one that gets the most honest votes which in search engine links would be equivalent to Organic Links.  What we don’t want is the a president that won because he has the most money or cheated and bought the votes which is what people are doing right now to get high ranks in the search engine this is basically cheating. so by cheating maybe a certain site or president gets voted to number 1 that does neither deserve the spot nor is the right person/site for the spot. What they have done is manipulated the system/search engine. and isn’t that what we all should stand against and isn’t that what google stands against.

           Ok so this is not really a tech site and many of the readers here don’t speak or understand english all that well but my native tongue is english so I wanted to write a small story on what I think is going on with Google and there newest PR Update.

First for those that don’t know PR means Page Rank and it was considered by google in the past to show surfers and webmasters what google thinks of a certain page/website the higher the PR the more trustworthy or relevant the site is. for example they rank most google sites and services a PR 9 and PR 10 , 10 being the highest PR rank that any site can receive.

Now that you know what PR is. I will try to explain to you for those that don’t know why this was important, you see as a webmaster or a blogger or what ever you want to call yourself if you own or run a site your goal is to get traffic to the site . More traffic means more sales/members/influence ect… depending on what your site is all about.  so if google the largest search engine in the world ranks certain sites high and valuable and trustworthy a link from these higher ranking PR sites becomes something you as the site owner/webmaster would like to get, So many webmasters started buying links from sites with higher PR and well this worked for a long time and helped many sites gain ground for there keywords in the SERPS this has caused a problem for google you see by following this method of marketing if I have the money to buy the right links and enough of them I can pretty much manipulate where my page/site ranks in the search engines. and that means that maybe even though my site/page should not be up at the top and is not one of the most relevant pages or sites for the search term your looking for I am still able to take the top spots and this makes search’s less relevant and that hurts google.

So what does this mean , it means that what google started out with as a simple / fun bar at the top of the google toolbar has created a form for spammers link sellers and buyers to boom into a big business which was great for those that had the pr and were selling and those that had the money to buy links and wanted the PR boost but again this was and is not so good for the search engines. since this can make sites that are irrelevant rank higher then those that are relevant.

Google representative’s have been warning webmasters now for a while that buying and selling links is not good and that they would crack down on the people who do this.  The truth is they have done a poor job at finding these sites and people who are buying and selling links. and so now we come to the point of this story.

The New Google PR Update what are the implicationswell this site has seen some pages drop in pr and many pages rise and I have 100’s of other sites and from what I have seen and tested on my own I see that in this PR update.  PR has literally become almost worthless I have seen the best sites drop in PR and junk sites rise in Page Rank. so page rank is less of a factor then before and I have also noticed that PR has had no effect on the SERPS or Search Engine Rankings for those that don’t know what Serps are.  I think google is trying to detour the buying of selling of links,  by making PR basically useless.  it will not work but it will at the very least make people who were and are buying links because of PR stop and think.

I personally do not care much about my sites PR I am more interested in the Traffic the site gets especially from the Search Engines so my suggestion is that PR is pretty much worthless anymore unless you use it right that is.  instead of buying links from just any old site because there PR ranks higher then yours. if you must buy links buy them from sites that are similar to your own make sure that your link is displayed on sites that are in the same niche or similar niche as your own because in the long run many sites will most likely be penalized for mass link buying in general sites but it would be almost impossible to penalize a site for linking in or out to a site that is either in the same niche group or is considered to have some sort of similarities to their own and in some way may complement each other because if you think about it. there is no way they would create an algorithm that would penalize these types of sites because if they did then it would hurt google since most sites linked this way are the actual sites that deserve top ranking in there category for there keywords.

 So what have we learned PR is not so important anymore and if you must buy and sell links only buy or sell to sites with similar content or that complement your own site(s)