Oracle strengthens cloud presence with $810 million Eloqua deal
(Reuters) – Oracle Corp agreed to buy Eloqua Inc, a maker of web-based marketing automation software that listed on the Nasdaq in August, for about $810 million, to drive growth through cloud-computing services. Eloqua makes software to enable businesses predict and grow revenue by monitoring and measuring marketing and sales initiatives. Its customers include AON Plc, Dow Jones, Automatic Data Processing Inc, Polycom Inc and National Instruments Corp. Oracle priced the deal at $871 million, net of Eloqua’s cash. Based on the 34. . . .
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