Japanese men drop inhibition, turn to parasols to beat the heat
TOKYO (Reuters) – It’s summer in Japan, which means shaved ice, cold noodles and parasols against the blinding sun – for men. While women have used sun umbrellas, or "higasa," for centuries, power conservation and increasingly hot summers have sent sales of men’s sun umbrellas sharply higher, with department stores across Japan scrambling for stocks. "There’s been a spike in demand for men’s sun umbrellas of about three times since last summer," said Mayumi Mio, a spokeswoman at Takashimaya, a major Tokyo department store. . . .
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