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Why does game storytelling have such low standards?

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Gamecritics writes: "Storytelling is an art form in and of itself, just like painting or music. And of all the art forms that comprise video games, story is often at the low end on the totem of importance. This is perfectly acceptable to me-games are more often than not held up by mechanical and/or aesthetic components, leaving the story as icing on the cake. However, this does not mean that any game that even attempts to have a deep and/or dynamic story can automatically be heralded as storytelling mastery. To do so belittles the craft. You could have a fantastic cake that gets topped with shit, and while the cake itself might be a perfectly fine baked good, you still need to contend with the fact that there is shit on your cake. "

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