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Analysis: Groupon may usher in more ?serious? era

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SAN FRANCISCO (Reuters) – Groupon Inc under a new chief executive should look a lot trimmer with a sharply reduced international arm, a more focused business – and minus its large and once internally celebrated editorial staff, analysts and investors say. The exit of co-founder and CEO Andrew Mason – fired after another disappointing set of quarterly results slashed Groupon’s market value by a quarter – may usher in a new, more "serious" era marked more by careful, painful decisions rather than reckless geographical and market expansion. . . .

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