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RIM changes name, unveils BlackBerry 10 in comeback bid

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NEW YORK (Reuters) – Research In Motion Ltd unveiled a long-delayed line of smartphones on Wednesday it says will put the company on the comeback trail in a market it once dominated, promising its BlackBerry 10 devices will wow consumers and businesses alike when they finally hit stores. Signaling his hopes for a fresh start for the company that pioneered on-your-hip email, Chief Executive Thorsten Heins said RIM was abandoning the name it has used since its inception in 1985. From now on, he told tech analysts and other guests, the company will just be known as BlackBerry. . . .

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