Insight: How U. S. retailers are building up their online muscle
MARTINSBURG, West Virginia (Reuters) – The brave new world for U. S. retailers can be found in small cities like Martinsburg, West Virginia. That’s where department store chain Macy’s Inc recently opened a facility the size of 43 football fields – big enough to stock 1 million pairs of shoes – just to fulfill orders made online. The $150 million building, its third one dedicated primarily to supporting macys. com, has already been handling 60,000 orders on a busy day this holiday season. Macy’s expects that figure to triple in two years. . . .
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