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Crowdsourcing goes to Hollywood as Amazon makes movies

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SAN FRANCISCO (Reuters) – Amazon. com Inc is producing its own movies and TV programming using the consumer tracking and data crunching skills it developed while becoming the world’s largest Internet retailer. Essentially, Amazon is crowdsourcing the creation of original content — movies such as "Zombies versus Gladiators" and the children’s TV series "Magic Monkey Billionaire. " The retailer hopes the approach will result in more hits and fewer flops than the traditional Hollywood practice of filtering creative ideas through three-martini lunches with studio bosses and movie stars. . . .

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