Shopping or browsing on Main St? India’s Big Data firms know
BANGALORE (Reuters) – Shopping in a U. S. department store? Surveillance cameras may be watching, and not because you might be a shoplifter. In minutes, video of which aisles you visited, what products you picked up and put down, what you bought and the displays that caught your fancy will be sent to a company in Bangalore, India. "These logs can be analyzed to determine propensity to purchase, what a customer’s intent, satisfaction, sentiment is," said Dhiraj Rajaram, CEO of Mu Sigma, which says it is among the world’s biggest pure-play data analytics companies. . . .
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