New Study Confirms That Tupperware Brands is Changing Women?s Lives in Mexico ? Empowering Women by Creating Economic and Social Opportunities
Tupperware Brands and the Global Fairness Initiative Announced ?Empowering Women in Mexico? study findings at Press Conference in Mexico City Showing Socio-economic shifts among Tupperware and Fuller Cosmetics sales force and greater spending ability on education and technologyTupperware Brands Corporation (NYSE: TUP), a global direct-selling company with a strong sales presence in Mexico, through its Tupperware and Fuller businesses has announced findings from a new
September 7th, 2012 at 10:31 am
Tupperware Brands and the Global Fairness Initiative Announced “Empowering Women in Mexico” study findings at Press Conference in Mexico City Showing Socio-economic shifts among Tupperware and Fuller Cosmetics sales force and greater spending ability on education and technology
Tupperware Brands Corporation (NYSE: TUP), a global direct-selling company with a strong sales presence in Mexico, through its Tupperware and Fuller businesses has announced findings from a new independent research study that analyzes the economic and social impact of empowering women in Mexico. The Global Fairness Initiative (GFI), a nonprofit dedicated to enhancing economic opportunities for women entrepreneurs partnered with Tupperware Brands on the independent study. Findings were presented by Tupperware Brands Chairman and CEO Rick Goings and GFI Executive Director Caleb Shreve at a press conference held in Mexico City.
The study, commissioned by Tupperware Brands, and conducted by GFI and IBOPE Inteligencia, a Latin American research and survey firm, sought to determine the extent to which Tupperware Brands’ business model promotes empowerment, financial security and socioeconomic mobility among its Mexican sales force. Tupperware Brands initiated the study to learn more about its economic and social impact in Mexico, a priority market, and to understand how and why its unique approaches to training, rewarding and recognizing its sales force are creating successful, empowered business women.
“Our research validates our mission as a global company – to help women around the world change their lives and therefore the lives of those around them, having a vital impact on their local communities and national economies,” said Rick Goings, CEO of Tupperware Brands. “When our salesforce in Mexico was asked ‘What happened in your life as a result of engaging with Tupperware Brands?’, not only did they share how their lives had changed professionally as entrepreneurs, but also how they had personally changed – becoming confident and socially empowered.”
The company operates two businesses in Mexico with a combined sales force of more than 700,000: Tupperware Mexico, which sells food storage and serving solutions for the kitchen and home, and Fuller Cosmetics, which sells beauty and personal care products. The study included interviews with 1,600 Tupperware and Fuller saleswomen in six Mexican states. Top-line study findings include:
Karen Tramontano, Founder and President of GFI said, “As an organization committed to creating social and economic opportunity for women entrepreneurs the Global Fairness Initiative was very pleased to work with Tupperware Brands whose direct reach to a sales force of millions of women entrepreneurs is unrivaled. As our study shows, both Tupperware and Fuller have had a remarkable impact on the personal, social and economic empowerment of women in their Mexico sales force and offer a laudable example of a business where the empowerment of women is a fundamental part of the corporate culture.”
Analyzing the Mexican economy and Tupperware Brands’ place in it, GFI observed that unemployment rates have decreased in Mexico, yet salaries have fallen behind the pace of inflation and there are limited employment opportunities for women. This study found that direct sales jobs like those offered by Tupperware Brands – which offer increased flexibility and the potential for income and rewards based on an individual’s effort rather than education level or previous employment history – provide a lifeline for women seeking financial solvency and supplemental income for their families.
Tupperware Brands is successfully breaking down gender barriers because it fully incorporates women’s empowerment and personal development into sales strategy and corporate culture. Interestingly, the empowerment processes of Tupperware and Fuller are uniquely different, but both offer effective opportunities for empowerment and personal development beyond direct selling activities that make a meaningful impact in women’s lives socially and financially. Focus groups showed that the majority of women have increased confidence in sharing their skills and actively support social programs in the communities where they live and work.
About Tupperware Brands Corporation
Tupperware Brands Corporation is a portfolio of global direct selling companies, selling innovative, premium products across multiple brands and categories through an independent sales force of 2.7 million. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products for consumers through the Armand Dupree, Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, and Nuvo brands.
About the Global Fairness Initiative
The Global Fairness Initiative (GFI) promotes a more equitable, sustainable approach to economic development for the world’s working poor by advancing fair wages, equal access to markets, and balanced public policy to generate opportunity and end the cycle of poverty. For more information, visit http://www.globalfairness.org.
About the Study
The Global Fairness Initiative and IBOPE Inteligencia analyzed responses from focus groups and face-to-face interviews of 1,600 Tupperware and Fuller saleswomen in six cities throughout Mexico from November 2011 through May 2012.
September 7th, 2012 at 10:34 am
Unlimited Calling to Mobile Phones in Mexico Now Available with New Vonage World Mexico Sin Limites; Also Includes Unlimited Calling to Mexico Landlines
HOLMDEL, N.J., Aug. 30, 2012 /PRNewswire/ — Vonage Holdings Corp. (NYSE: VG) today introduced a new international calling plan, Vonage World Mexico Sin Limites. The plan provides customers with unlimited(1) calling to any phone in Mexico, including mobiles. Additionally, customers will enjoy all the benefits of the popular Vonage World calling plan including unlimited calling to the U.S. and more than 60 other countries.
“Calls to a mobile phone in Mexico from the U.S. with major carriers’ best rates cost consumers $0.25 per minute. Now for one low price, Vonage World Mexico Sin Límites gives customers the ability to talk to family and friends in Mexico as much as they want, even if they are calling to a mobile phone,” said Mike Tempora, Senior Vice President, Product Management for Vonage. “That’s a savings of 30-60% versus the best international residential calling plans from major carriers(2).”
The plan is offered for $39.99 per month, plus taxes and fees, and comes with the innovative Vonage Extensions™ service, which allows customers to extend their Mexico Sin Límites plan to their mobiles at no additional charge and make calls.
For more information about this and all of Vonage’s international calling solutions, please visit http://www.vonage.com/world-calling-plans/.
About Vonage Vonage (NYSE: VG) is a leading provider of communications services connecting individuals through cloud-connected devices worldwide. Our technology serves approximately 2.4 million subscribers. We provide feature-rich, affordable communication solutions that offer flexibility, portability and ease-of-use. Our Vonage World plan offers unlimited calling to more than 60 countries with popular features like call waiting, call forwarding and visual voicemail —for one low monthly rate. Vonage’s service is sold on the web and through regional and national retailers including Wal-Mart, Best Buy, Kmart and Sears, and is available to customers in the U.S. (http://www.vonage.com), Canada (http://www.vonage.ca) and the United Kingdom (http://www.vonage.co.uk).
Vonage Holdings Corp. is headquartered in Holmdel, New Jersey. Vonage® is a registered trademark of Vonage Marketing LLC, owned by Vonage America Inc.
To follow Vonage on Twitter, please visit http://www.twitter.com/vonage. To become a fan on Facebook, go to http://www.facebook.com/vonage. To subscribe on YouTube, visit http://www.youtube.com/vonage.
(1) Unlimited calling and other services are for residential plans and are based on normal residential, personal, non-commercial use. A combination of factors is used to determine abnormal use including but not limited to the number of unique numbers called, calls forwarded, minutes and other factors. See Vonage Reasonable Use Policy and Terms of Service on vonage.com.
(2) Savings claim based on other major carriers’ best international residential calling plans when calling 300 minutes/month to any phone in Mexico.
Extensions™ calls made from mobiles use airtime and may incur surcharges, depending on the user’s mobile plan.
September 7th, 2012 at 11:32 am
By: Lisa Coleman for Mexico Today
Just for a moment, forget your image of Mexico. Close your eyes and imagine past the shimmering shores, the deep blue waters and white sand beaches. Look deeper. Start to envision culture and people, and soon you’ll discover a land of contrasts, a land of diversity. Mexico has countless unique attractions and over the years I have experienced a good number of them,(though it would take many more years to experience them all!) The following are a sample some of my favorite one-of-a-kind cities, towns, attractions, natural wonders and celebrations. Continue reading…
September 7th, 2012 at 12:25 pm
Mexico Today News:
For the people of Mexico, food is more than a necessity; it is a folkloric symbol of their heritage. Here, cuisine is culture. Layered by time, and influenced by its European conquerors, Mexico is the original birthplace of fusion cooking. There is no singular, monolithic “Mexican food.” The dishes of this fascinating country are diversified by region, each as unique and distinctive as the area and its people. Check out the video about world famous chefs visiting Mexico…
September 7th, 2012 at 12:26 pm
Read Jeanine Kitchel’s Book for the Answer
By David Simmonds
Maya 2012 Revealed, Demystifying the Prophecy, Jeanine Kitchel, 2012, Amazon, itunes, Nook.
If you’re like me, you may have been wondering what all the Maya “it’s-the-end-of-the-world-as-we-know-it” controversy is all about. As has been widely reported, on December 21, 2012, there will be a rare alignment in the skies when the sun will be positioned exactly on the crossroads between the galactic equinox (huh?) and the Milky Way – my favorite candy bar. Apparently, this is a big deal, so we better all take note.
One thing we know for sure about the ancient Maya is that they were excellent astronomers, and they saw this day coming many centuries ago, naming it the Sacred Tree. So if the Maya really believed this, one would be well advised to pay attention. You never want to be caught with your pants down when cataclysmic events are on the horizon (I refer to Hannibal and the Romans at the Battle of the Trebia, or when the guy jumps out of the trunk in The Hangover).
There appear to be several interpretations as to exactly what will happen on that fateful day. One camp (and we know who you are) is predicting total annihilation of Mother Earth and you darn well better make peace with your maker, if not the IRS and your ex-spouse. Another more scholarly group points out that for the Maya all events are circular – there are no endings. So December 21 will be a reset day – a new beginning for mankind. That doesn’t sound like such a bad idea given the cost of a college education these days. And, of course, there are the New Age acolytes, fully prepared to experience the Age of Aquarius, sung with such passion on stage in the Hair production four decades ago. Love and Peace forever, brother.
Fortunately, Jeanine Kitchel has written an engaging and scholarly book just in time to clear up the confusion. I first met the author about 13 years ago as I passed through Puerto Morelos, Quintana Roo, Mexico, where she was living and running an English-language bookstore with her husband, Paul. It was there that she became enthralled with the Maya, reading all that she could about that great civilization, and like everyone else, trying to figure out what happened to cause the abandonment of the thousands of cities and villages, many of which have since been dug out of the dense jungles of Guatemala, Belize, El Salvador, Honduras and the southern Mexico states of Chiapas, Tabasco, Campeche, Yucatán and Quintana Roo. In the book Jeanine painstakingly cites all of the Maya-phile works, from John Lloyd Stephens to Michael Coe to David Stuart.
“It was something I loved to read about,” she says. “I was fascinated by the Maya culture and the fact that, at the time, no one could break the code. It was this incredible mystery and a very exciting time in the Yucatan and I was at the source. As each new Maya title was published -about the civilization, the code, the pyramids – I ordered it. I read everything I could get my hands on. I was seriously addicted.”
Jeanine had a lot of ground to cover, as the Maya have been around a long time, dating back to the Pre-Classic period of c. 2000 BC to AD 250. And, of course, they are still with us – about seven million at last count. The advanced, lost civilizations may have mysteriously disappeared, but the people have always remained. There are still many different dialects spoken and in many settlements, way back in the bush, daily life and rituals have been maintained in close accordance with their ancestors of long ago. Many settlements have both secular and religious leaders, and offerings are made in the manner of the ancient Maya. They have a distinctive dress, with the women wearing colorful huipiles (blouses) and the men still working the corn fields of their forefathers. They are truly a fascinating and enduring people – a culture that has survived and adapted, and one that we may all be wise to learn from.
Kitchel has written an essential book for anyone who would like to learn about the Maya. She has condensed volumes of information into an easy-to-read and understand page-turner. So what is her conclusion about what will happen on December 21? Well, just pick up an ebook copy for a cheap price to find out, and you’ll also be helping out some Maya kids. On each book sold, a portion of the profits will go to edúcaTE Yucatán, an educational non-profit organization in Yucatán that helps send poor Maya children to school. To get a copy of Maya 2012 Revealed, Demystifying the Prophecy, check Kitchel’s website at http://www.jeaninekitchel.com or Amazon.com, iTunes and Nook.
This article was originally published on http://www.mexicotoday.org Visit for more news about Mexico.
September 7th, 2012 at 1:06 pm
Mexico Today News:
The Mexico Tourism Board has worked extremely hard to navigate the challenging press and to continue to stay on message about travel to Mexico. They were recently named “Tourism Board of the Year” by Virtuoso, the world’s most important luxury tourism network. The Mexico Tourism Board was recognized for the work performed and results achieved in promotion strategies, market diversification, advertising campaigns and partnerships with major travel agents worldwide. The recognition was given at Virtuoso Travel Week, one of the most recognized trade shows in the international luxury travel market which took place in Las Vegas, Nevada. Mexico’s Secretary of Tourism Gloria Guevara Manzo accepted the award. Read more….
September 7th, 2012 at 2:05 pm
By: Lisa Coleman
I’m sure you’ve heard “when in Rome…. do as the Romans do,” but when stepping into a foreign country it’s really worth considering these words a bit more carefully. The saying originated in 387 A.D. when St. Augustine arrived in Milan and observed the Catholic Church did not fast on Saturday like it was done in Rome. He consulted the Bishop of Milan (St. Ambrose) about the matter who simply replied: “When I am in Rome I fast on Saturday; when I am in Milan, I do not. Follow the custom of where you are.” That sentiment has stood the test of time and can really make a difference when visiting Mexico, or any other country for that matter.
I have traveled the world and feel there is nothing more frustrating than watching “ugly Americans” (Canadians are guilty, too!) being rude or disrespectful to the local people. Regardless of whether it’s an all-inclusive in Cancun where everyone speaks English, or an eco-hotel in the remote jungle of Chiapas, you are still a guest in Mexico… you are still visiting someone’s home. As a citizen of the world, you owe it to yourself and your hosts to take the time to understand the basics of the Mexican culture and to embrace their hospitality with the respect it deserves. I have seen bad manners exhibited many times in Mexico, so I am hoping to shed a little light on some common courtesies that may change your travel experience. At the very least, it will bring a smile to your Mexican hosts!
First, let’s talk about changing your mindset when you plan a trip to Mexico and switch from being a tourist to being a traveler. What’s the difference? Plenty…
• A tourist expects (and insists) everyone speaks English. A traveler tries to use even the most basic high school Spanish to make an effort.
• A tourist is content to hang out at the swim-up bar getting lobster-red sunburn while becoming louder, drunker, and more obnoxious by the minute. The traveler heads into town, checks out the local markets, tries to make heads or tails of the menus at local restaurants and takes the time to stroll the streets, smile at the people and take in the flavor and color of the place they are visiting.
• A tourist goes to the local McDonalds, American chain restaurant, or orders a hamburger at the hotel. A traveler will find out where the best local dishes are served and at the very least give them a try.
• A tourist is content to be part of a group and to take large tours to all the most famous spots. A traveler tends to rent a car with a few other people (or solo) and explore the area on their own.
That list could go on forever, but you get the idea.
Mexico is also far more formal than many would think. If you know anything about Mexican history, you know the Spanish had a tremendous influence on the people and culture of the country. The early Spanish overlords who came to Mexico in the 1500s brought the etiquette of the Royal Court of Spain, and many of those formalities still exist. As a rule, the Mexicans have maintained this cortesía, and it’s important that foreigners be aware and sensitive to not insulting the dignidad of the people they encounter.
The Basics
• For starters, it helps to use Señor (Mr.) or Señora (Mrs.) with the men or women you encounter. Mexicans always address by social status and this immediately shows respect and will be a quick step in the right direction. (Señorita would be used to address a young, unmarried woman and is similar to Miss.)
• In a restaurant, if you wish to call the waiter, you generally use the term Joven (Ho-ven). Though it means “young person,” it is an accepted term for all waiters. If you have a waitress, Señorita is appropriate. Snapping your fingers? Never.
• ”Please” (por favor) and “Thank You” (gracias) are a given if you’d like to ask an employee (or anyone for that matter) to do something. Look them in the eye and be sincere, it will take you a long way.
• Americans tend to enter a room of strangers and only say hello in passing, if at all. They are usually casual, self absorbed and miss the almost constant greetings by their Mexican counterparts. Whether it’s in a public place with strangers, or with people you already know, say buenos días (good morning), buenas tardes (good afternoon) or buenas noches (good evening) to those you see. You’ll notice smiles right away.
• Being humble is a cultural virtue often forgotten by visitors. Mexicans will always welcome you when you arrive to your destination and refer to their home or even your hotel as su casa (your house). They are modest and truly want you to feel at home in their country. Keep an eye out for that and be sure to thank them for their hospitality.
• If you can’t speak Spanish, don’t insult the local people by shouting louder and slower in English. It’s rude and it doesn’t change the fact that they don’t understand. They will appreciate any effort you make, regardless of your skill level.
• YES it is customary to tip in Mexico. Here is a great article for reference: http://gomexico.about.com/od/historyculture/qt/tipping_in_mexico.htm
• Come to a church just as you would at home. Be aware when entering and always take off sunglasses, baseball caps or hats. Wearing shorts is rarely an issue in the beach areas, but women should take care to wear a wrap or sweater to the waist to avoid showing too much skin, which could viewed disrespectful in such places.
• The beach is the beach, but away from the resort areas shorts are very rarely worn by Mexicans on the street. Be cognizant of how you look and avoid drawing too much attention to yourself as a foreigner. Never wear shorts to a business event or to a restaurant outside the immediate resort area.
The Mexican culture isn’t overly complex. It’s built on simplicity, humility and courtesy. The people are tremendously warm and inviting, and genuinely care about their guests. Whether you’re a tourist, a traveler, or a little of both, take an extra few minutes to embrace Mexico at its core and I think you’ll come away with a deeper appreciation of a country waiting to invite you home.
This article was originally posted on http://www.mexicotoday.org. Click to read all the latest Mexico news.
September 7th, 2012 at 2:18 pm
Mexico Today News:
Vibrant colors, Old World style, ornate architecture, cobblestone streets and distinctly locked in time… this is the mystique of Taxco. An hour from Cuernavaca, this is undoubtedly one of the most picturesque towns in all of Mexico. In the early 1500’s, Jose de la Borda (a Frenchman living in Spain) heard of rich mineral deposits in the New World and rushed to Mexico to try his luck. He struck it rich in Taxco. Since then the city has been deemed the “Silver City” and is known worldwide for its pure silver jewelry and handicrafts. Read more….
September 7th, 2012 at 2:40 pm
David Simmonds
It seems like a simple enough question, doesn’t it? You are at point in your life when a major change is possible. You’ve traveled to a few places in Mexico, kicked back on the beach at sunset with a cold cerveza and thought “I really like this place – the weather is perfect, prices are good, the people are amazing – yes, maybe I could make this happen.” And then, of course, most of us go back home and dutifully fall into the familiar daily grind, only occasionally allowing ourselves to remember that day on the beach and the possible plan that always seems…just out of reach.
But now, more and more of us are acting on those elusive dreams. For many that time in life has arrived when the impossible becomes the possible, the impractical becomes “just maybe.” The Baby Boomers, those ‘60’s counterculture rebels-in-waiting, have worked for 40 years and are finally ready to be the people they remember they were. At the core, they are still the backpackers and wanderers, the idealists and the dreamers. And Mexico, after all, is so close, and it has all those warm beaches, and history, and food carts serving those mesquite tacos…just maybe.
And it’s not just the Boomers. The internet has changed everything over the past 20 years. Today you find younger gringos, many with families, living in Mexico. They have web-based businesses they can run from anywhere, or they have started a physical business in Mexico – a restaurant, a tour business, a real estate office. They live in a Mexican neighborhood and are learning Spanish. They have discovered the concept of community, a soul-satisfying lifestyle that has all but disappeared in many towns and cities north of the border.
Moving to another country, without doubt, is a big deal, and requires extensive research and planning. That beautiful little colonial town in the highlands seemed like a place you could call home forever when you visited for that one idyllic week last year. As did the fishing village where you spent two weeks last Christmas – well before the rainy season with all the bugs and humidity that no one thought to mention to you. Finding your spot, the place that you could live, requires that you spend some time there, summer and winter. You need to see if you can adjust to the pace, the daily life challenges, the Mexican way.
Pick several places that you think you could live. Do extensive research on the net, read the blogs and join the discussion groups. Ask questions from people who are in Mexico. Learn all that you can, and then plan a road trip, either by car, bus, plane or most likely a combination of all three. Initially, spend at least a few days in the places you are considering. Look at the neighborhoods where you might live, not just the tourist area. How is the local transportation, the town infrastructure, the cultural options? Can you get back to the US or Canada directly if you need to without sitting all day in the Mexico City airport waiting for your flight. If you’re on the ocean is the water actually accessible for safe swimming? How are the medical services? That is a big issue. How will you spend your days? If you are retiring, what are you going to do with yourself? Will you soon be bored, waiting for happy-hour every day? These are just some of the many questions you will need to answer before you haul all your things down there to set up house and a new life.
I am always asked “where is the best place in Mexico?” And, of course, it is impossible to answer. It is a different place for everyone, and is answered from the heart more than the head. For me it is the West Coast of mainland Mexico, in the states of Nayarit, Jalisco and Colima. I like the jungle, warm water, and crashing surf. I like to watch the sun set over the sea and the discovery of a beach with no footprints that I haven’t seen before. Yes, for me, that is the best place in Mexico, I answer them.
So, is Mexico for you? It is estimated that about a million Americans and Canadians live at least a few months in Mexico every year. I know many of them, and most have told me it is the best decision they have ever made. They feel safe, leading full, interesting lives, and wouldn’t go back full time to their old hometowns if you paid them to. They have discovered that it’s never too late to be that person they remember. How about you?
This article was oringally published on http://www.mexicotoday.org . Click to visit the site for all current Mexico news.
September 7th, 2012 at 3:36 pm
By: Lisa Coleman
Mexico recently stepped onto the world stage, and this time it was for all the right reasons. It’s no secret the headlines don’t do Mexico many favors, but perhaps the tides are turning. Perhaps there will be some much needed focus on the good news in Mexico… because there IS good news… and lots of it.
I recently returned from a trip to the Riviera Maya for the WTTC (World Travel & Tourism Council – http://www.wttc.org) inaugural Regional Summit of the Americas event, which celebrates the economic and social contribution of Travel & Tourism in a particular region (but also addresses the real challenges the industry faces). This was significant for Mexico on many levels, but primarily because it brought together world and industry leaders who understand the importance of tourism.
Tourism defines Mexico, and even in times of trouble, it is this industry that continues to soar and continues to elevate their economy. Travel & Tourism sustained a total of 6.3 million direct, indirect and induced jobs in Mexico in 2011. And for every US$1 million spent on travel and tourism, it generates a further US$1.5 million to the Mexican economy as a whole, as well as 66 jobs per (compared to an average of 42 for all sectors). The Travel & Tourism industry generates more jobs than all other sectors considered – double that of the automotive industry, twenty times that of mining and six times that of the financial services sector.
The very fact that something as prestigious as the WTTC would host an event in Mexico is also sending a powerful message to economies of the world… Mexico is here to stay and is a global leader in tourism. Having been to countless tourism events hosted in and by Mexico over the last 20 years, this was by far the most productive and forward thinking of the bunch. The WTTC has spearheaded global analysis of the economic impact of Travel & Tourism for over 20 years, and is dedicated to measuring the influence of this sector to the GDP (gross domestic product), income and employment in 181 countries. So to have Mexico stand tall amongst this crowd is indeed an accomplishment.
Unlike some events I’ve attended on tourism, this felt very intimate and real, not to mention the laundry list of heavy-hitters on the discussion panels and in attendance. The Summit was co-chaired by WTTC President & CEO David Scowsill and was highlighted by speakers like President Calderón, the Mexico Tourism Secretary, Gloria Guevara, Taleb Rifai, Secretary General of the United Nations World Tourism Organization, WTTC Chairman (and Chairman of the Executive Board of TUI AG-Europe’s leading travel group), Michael Frenzel, film director, actor and environmentalist Robert Redford, and the Mexican billionaire businessman and philanthropist Carlos Slim.
They all touched on (to varying degrees) the strength of Mexico’s economy. Stats show the Mexican economy has been growing at a sustainable rate of 3.5-5.5% over the past three years, numbers that President Calderón was more than happy to boast about (and I don’t blame him). Both Calderón and Secretary Guevara drilled it down to the direct industry GDP of Mexico’s Travel & Tourism, noting this particular sector expanded 58% between 1990 and 2011, while the total economy expanded 72%. Based on further data compiled by the WTTC, that number is expected to grow at an annual average of 4.4% over the next decade.
Those are powerful, positive numbers for not only Mexican destinations, resorts, airlines and tour operators, but compelling news for those in the travel business worldwide. It’s also a testament to the success of tackling security issues head on. It’s clear that Mexico’s efforts to educate the travel audience are gaining a foothold, and tourists are believing and understanding the message. And with an election just months away, a new president and a new administration will undoubtedly keep the ball rolling.
With the endless negative press about Mexico, you have to dig deep in the news to find the good stuff. But here, in this arena, at a global event, the good news seemed to finally be in spotlight. I felt lucky to have been a part of all of it and to have had the rare opportunity to learn from world and industry leaders. Keep in mind the reality of Mexico’s image problem, safety issues and other challenges weren’t pushed aside, but the panel discussions here were geared to be part of the solution. As a journalist, tourist and traveler, I embraced a forum that really addressed Mexico’s (and the world’s) position on tourism and its extraordinary impact on economies of all scales.
* This article was originally published on http://www.mexicotoday.org. Click for all Mexico’s current news.