Sony Hoping That Convenient Card Format Will Inspire People To Start Giving Music As Gifts Again [Whaddaya Say To Taking Chances]
Sony BMG has announced more plans for its Platinum MusicPass, the album-in-a-gift-card scheme that will allow people who pony up $12.98 to download MP3s* of the album touted on the card. In his analysis of the product, Glenn at Coolfer posits that Sony BMG is pitching the Platinum Music Pass as a gi …
Original post by (Reuters)
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